Marketing Teams and Sustainability Support
Creative and communication teams often struggle to make sustainability messaging deliver both impact and remain accurate. How to present a brief to deliver the CSR and sustainability messaging your team wants to get across is a skill set. Without it vast amounts of money and time can be wasted with inappropriate or over simplistic messaging. SEC has considerable experience of working with brand owners, brand managers and their agencies to deliver the messaging that make all that CSR homework live in the minds of stakeholders. We need to inspire, amuse and educate to deliver the right messages but let’s be credible too.
Eco-Labels and Certification Claims Management
There are now hundreds of eco-labels and certification schemes available to enhance your products and communications. However most are trademarked and have to be managed in a responsible manner within a formal control system. Putting in place the right systems and procedures to ensure trademarks and logos are used appropriately is necessary to protect your reputation and avoid mis-use.
SEC works with your team to design in the right approvals procedures so decisions on trademark use and protection are used at the right time in the product development, branding and marketing processes. We all want to impress but we have a duty to be truthful and keep legal.
Product Claims Validation
As technology advances and marketing becomes multi-channel product claims proliferate – on pack, in print, on line and at point of sale. Sustainability messaging is therefore no longer restricted to the traditional CSR report statements, in appears in many guises; from brochures, to web pages and even QR codes can link to product histories or story-telling.
The challenge to the modern marketeer and procurement professional is are these ‘claims’ accurate and validated against a robust external third party standard.?
There is plenty of guidance on how to make green or sustainability claims but few organisations use that advice, nor have they embedded it in their processes and sign-off procedures. Let SEC work with you to avoid an unguarded statement undermine years of hard work.