As technology advances and marketing becomes multi-channel product claims proliferate – on pack, in print, on line and at point of sale. Sustainability messaging is therefore no longer restricted to the traditional CSR report statements, in appears in many guises; from brochures, to web pages and even QR codes can link to product histories or story-telling.
The challenge to the modern marketeer and procurement professional is are these ‘claims’ accurate and validated against a robust external third party standard.?
There is plenty of guidance on how to make green or sustainability claims but few organisations use that advice, nor have they embedded it in their processes and sign-off procedures. Let SEC work with you to avoid an unguarded statement undermine years of hard work.