Creative and communication teams often struggle to make sustainability messaging deliver both impact and remain accurate. How to present a brief to deliver the CSR and sustainability messaging your team wants to get across is a skill set. Without it vast amounts of money and time can be wasted with inappropriate or over simplistic messaging. SEC has considerable experience of working with brand owners, brand managers and their agencies to deliver the messaging that make all that CSR homework live in the minds of stakeholders. We need to inspire, amuse and educate to deliver the right messages but let’s be credible too.